About Us

We plant trees and wildflowers, instead of billboards,
to create scenic communities, roadways and improve public spaces.

Scenic Texas was founded in 1980 by a corporate attorney who was concerned about the state of Texas’ visual character, particularly that of Houston, Texas. We are now the state leader of a network of chapter affiliates and partners that help us preserve the scenic character of Texas. Scenic Texas believes all communities possess scenic assets.

Scenic Texas helps citizens, public officials, and neighborhood groups improve the character and aesthetics of their communities. We believe beauty is good for business and everyone deserves to live, work, and play in beautiful places.

Our Mission

Scenic Texas was inspired by the visionary leadership of Texas former first lady Lady Bird Johnson. She began the scenic movement during her husband’s presidency and was instrumental in the Highway Beautification Act creation and passage. The First Lady’s vision was to make America the Beautiful a reality. She said in 1968 that “Beautification is far more than a matter of cosmetics. For me, it describes the whole effort to bring the natural world and the man-made world into harmony; to bring order, usefulness — delight — to our whole environment, and that of course only begins with trees and flowers and landscaping.”

Mission Statement

We are the only national nonprofit that helps citizens safeguard Texas’ scenic qualities. We are a 501(c)(3) that advocates for a Scenic Texas for all people and communities.

Lady Bird and President Lyndon Johnson after signing the Highway Beautification Act in 1965

Vision Statement

We believe in a Texas with exemplary visual standards alongside roadways, in communities, and enhanced streetscapes that provide better quality of life for citizens and visitors.

@americanroadtrips @ScenicTexas is a non-profit organization focused to enhance the scenery along Texas roadways 🌴🏡 If you live in Texas, join the effort to plant one million trees this fall! Even if you don’t live in Texas, trees are a critical resource needed to sustain communities across the country and we challenge you to start similar initiatives in your state! It takes ~1000 trees to offset the CO2 emissions for an average American for life! #OneMillionTreesChallenge #trees #sustainability #climatehero #scenictexas #scenery #landscaping #texasplants #pollution #nature #houston #austin #waco #hoa ♬ Lovely Day - Bill Withers
@scenictexas

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For the Love of Texas Radio Announcement

 

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