Scenic Texas was established in 1980 by visionary corporate attorney Carroll Shaddock, driven by a deep concern for the declining visual character of our beloved state. Over the years, we have grown into the leading force in Texas for preserving and enhancing its scenic landscapes, uniting a vast network of chapter affiliates and partners dedicated to safeguarding the aesthetic integrity of our communities. At Scenic Texas, we firmly believe that every community holds unique scenic assets worth protecting. We work alongside citizens, public officials, and neighborhood organizations to elevate the visual quality of their surroundings, helping to shape environments  where people can thrive. 

We advocate that beauty is not just a luxury—it’s an economic driver and an essential component of quality of life. Everyone deserves to live, work, and play in places that  inspire, uplift, and connect us to the natural world around us. Together, we’re creating a Texas where scenic preservation benefits both the people and the places we love.