We plant trees and wildflowers, instead of billboards,
to create scenic communities, roadways and improve public spaces.
We plant trees and wildflowers, instead of billboards,
to create scenic communities, roadways and improve public spaces.
Our Mission
We are the sole nonprofit organization in Texas dedicated exclusively to preserving the state’s natural beauty. As a 501(c)(3) nonprofit, we champion the protection of Texas’ scenic landscapes for the benefit of all individuals and communities.
Mission Statement
We are the only state nonprofit that solely helps citizens safeguard Texas’ scenic qualities. We are a 501(c)(3) that advocates for a Scenic Texas for all people and communities.
Our Mission
We are the sole nonprofit organization in Texas dedicated exclusively to preserving the state’s natural beauty. As a 501(c)(3) nonprofit, we champion the protection of Texas’ scenic landscapes for the benefit of all individuals and communities.
Mission Statement
We are the only state nonprofit that solely helps citizens safeguard Texas’ scenic qualities. We are a 501(c)(3) that advocates for a Scenic Texas for all people and communities.
Lady Bird and President Lyndon Johnson after signing the Highway Beautification Act in 1965

Vision Statement
We believe in a Texas with exemplary visual standards alongside roadways, in communities, and enhanced streetscapes that provide better quality of life for citizens and visitors.
Impact
Scenic Texas supports communities and citizens who believe in the importance of preserving and protecting Texas’ scenic beauty. We provide advocacy, resources, support, and guidance to communities and municipalities faced with scenic conservation challenges.
Vision Statement
We believe in a Texas with exemplary visual standards alongside roadways, in communities, and enhanced streetscapes that provide better quality of life for citizens and visitors.
Impact
Scenic Texas supports communities and citizens who believe in the importance of preserving and protecting Texas’ scenic beauty. We provide advocacy, resources, support, and guidance to communities and municipalities faced with scenic conservation challenges.
Scenic Texas youtube channel
@americanroadtrips @ScenicTexas is a non-profit organization focused to enhance the scenery along Texas roadways 🌴🏡 If you live in Texas, join the effort to plant one million trees this fall! Even if you don’t live in Texas, trees are a critical resource needed to sustain communities across the country and we challenge you to start similar initiatives in your state! It takes ~1000 trees to offset the CO2 emissions for an average American for life! #OneMillionTreesChallenge #trees #sustainability #climatehero #scenictexas #scenery #landscaping #texasplants #pollution #nature #houston #austin #waco #hoa ♬ Lovely Day - Bill Withers
@scenictexas Food, Live Music, and more! Registation and more info: https://www.zeffy.com/en-US/ticketing/d5cdc229-cea2-44a9-945f-21fe5ee32251
♬ original sound - ScenicTexas
@americanroadtrips @ScenicTexas is a non-profit organization focused to enhance the scenery along Texas roadways 🌴🏡 If you live in Texas, join the effort to plant one million trees this fall! Even if you don’t live in Texas, trees are a critical resource needed to sustain communities across the country and we challenge you to start similar initiatives in your state! It takes ~1000 trees to offset the CO2 emissions for an average American for life! #OneMillionTreesChallenge #trees #sustainability #climatehero #scenictexas #scenery #landscaping #texasplants #pollution #nature #houston #austin #waco #hoa ♬ Lovely Day - Bill Withers
@scenictexas Food, Live Music, and more! Registation and more info: https://www.zeffy.com/en-US/ticketing/d5cdc229-cea2-44a9-945f-21fe5ee32251
♬ original sound - ScenicTexas
For the Love of Texas Radio Announcement
For the Love of Texas Radio Announcement
Scenic Texas Educational Forum | Scenic Texas – Protect Your Streets | August 17, 2022
Scenic Texas Educational Forum | Who is Scenic Texas? | August 16, 2022
Scenic Texas is Working to keep Texas Beautiful | Inside Austin Podcast | August 11, 2022
One Million Trees Challenge | American Road Trips | August 8, 2022
For the Love of Texas Radio Announcement | | July 12, 2022
Season 2, Episode 16: Sarah Tober and Laura Hoke | Pink Granite Podcast | November 11, 2021
City of Buda to be Recognized as a Platinum Scenic City | San Marcos Corridor News | October 27, 2021
Buda to be recognized as Platinum Scenic City | Buda News | October 27, 2021
Do you know about this proud distinction for Friendswood? | Houston Chronicle | July 16, 2021
Free trees for Horseshoe Bay residents | Daily Trib | July 8, 2021
HERE 1 Million Trees Across Scenic Texas | City of Horseshoe Bay | June, 2021
New law will allow more ‘Dark Sky’ communities | Fredericksburg Standard Radio Post | June 23, 2021
New law to allow more Texas cities to become Dark Sky communities | The Daily Trib | June 16, 2021
Conservation Partner Spotlight: Scenic Texas | Texan by Nature | June, 2021
Ride for Scenic Texas holding bicycle event | Fredericksburg Standard Radio Post | April 7, 2021
Senator Buckingham’s Bill 30-1 passes Senate | San Saba News | April 7, 2021
‘Ride for Scenic Texas’ to raise awareness of state roads | Wilson County News | April 6, 2021
Scenic byways bill clears Texas Senate | The Daily Trib | April 5, 2021
Driftwood bike ride supports efforts to beautify Texas roadways | Pam LeBlanc Blog | April 2, 2021
Scenic Texas to host event for scenic byways and national destinations | Hays Free Press News-Dispatch | April 1, 2021
Its so much better in the dark March 21, 2021 | PDF Version
Sarah Tober: Scenic byways are an untapped reservoir for Texas tourism | Quorum Report | March 18, 2021
Scenic byways are an untapped reservoir for Texas tourism | Big Bend Gazette | March 2021
Scenic City | Princeton Herald | January 28, 2021
Creating a More Scenic San Marcos | San Marcos Daily Record | December 20, 2020
Supreme Court may decide Austin billboard battle | Texarkana Gazette | November 28, 2020
Supreme Court may decide Austin billboard battle | Austin American Statesman| November 25, 2020
Supreme Court may decide Austin billboard battle | El Paso Times | November 25, 2020
Supreme Court may decide Austin billboard battle | Abilene Reporter News | November 25, 2020
Scenic Cities: Planning for Resiliency (page 33) | Texas Town and City | November 2020
City wants Supreme Court to hear digital billboards case | Austin Monitor | October 29, 2020
City Of Austin Wants Supreme Court To Hear Digital Billboards Case | KUT | October 29, 2020
Lakeway earns Scenic City certification | Community Impact | October 28, 2020
Marble Falls earns Scenic Texas gold | Daily Trib | October 13, 2020
Celina receives Platinum Certified from Texas Scenic City | Celina Record | October 10, 2020
Austin’s battle over digital billboards stands to impact other cities | KXAN | October 7, 2020
Scenic Texas Announces Five New Board Members | Quorum Report | September 11, 2020
Nonprofit organization keeps the Hill Country scenic | New Braunfels Herald Zeitung | July 24, 2020
Night Skies, County resolution supports efforts to preserve darkness | The Boerne Star | January 31, 2020
Billboards, Traffic Safety Key Issues | The Austin American Statesman | December 29, 2019
Nichols Receives Scenic Texas Award | Palestine Herald Press, Bluebonnet News, The Orange Leader and The Cherokeean Herald | December 9, 2019
Get Away To These Texas Cities, Recognized For Historic Preservation And Beautiful Public Spaces | Texas Standard | December 5, 2019
The Road To Beautiful Scenic Texas Cities | Texas Lifestyle Magazine | August 1, 2019
Why Are There No Billboards Along MoPac? | KUT | July 29, 2019
Texas Legislation Helps to Protect Public Space and Enhance Driver Safety | Irving Weekly | June 28, 2019
Sarah Tober, Executive Director | Austin Business Journal | June 27, 2019

2024 Annual Impact Report
Certified PLATINUM Texas Scenic Cities



























