We plant trees and wildflowers, instead of billboards,
to create scenic communities, roadways and improve public spaces.

Our Mission

Our mission is to preserve and enhance the scenic character of Texas by protecting its public spaces, strengthening communities, and advancing scenic conservation. Through advocacy, education, and strategic programs, we promote responsible growth that respects the visual environment, prevents blight, and safeguards the beauty of our communities. We are committed to ensuring that Texas’s scenic heritage endures—supporting vibrant places where people live, travel, and connect with the land.

Our Mission

We are the sole nonprofit organization in Texas dedicated exclusively to preserving the state’s natural beauty. As a 501(c)(3) nonprofit, we champion the protection of Texas’ scenic landscapes for the benefit of all individuals and communities.

Lady Bird and President Lyndon Johnson after signing the Highway Beautification Act in 1965

Vision Statement

We envision a Texas where scenic conservation is a shared value—where communities, public spaces, and natural landscapes are thoughtfully preserved and enhanced, and where growth strengthens rather than diminishes the state’s beauty, ensuring enduring, vibrant places for all.

Our Impact

Scenic Texas supports communities and citizens who believe in the importance of preserving and protecting Texas’ scenic beauty. We provide advocacy, resources, support, and guidance to communities and municipalities faced with scenic conservation challenges.

Vision Statement

We believe in a Texas with exemplary visual standards alongside roadways, in communities, and enhanced streetscapes that provide better quality of life for citizens and visitors.